![]() There’s recognition that cast-offs can have a cash value that can be easily realised. Households on tight budgets – on furlough, without jobs or working shorter hours – are increasingly selling unwanted goods online. ![]() Vinted adds: “The pandemic has shifted priorities and accelerated the already growing movement toward more conscious consumerism.”Ĭompanies including Asda, Asos Marks & Spencer, Boohoo and Tesco have all signed up to the Textiles 2030 action plan, which includes commitments to enable clothing re-use, recycle fibres, minimise waste and improve the durability and recyclability of garments.įinancial pressures and fashion tastes are also driving secondhand sales. The Lithuanian company, now valued at more than $1bn, says the boom has partly been driven by a lockdown clean-out frenzy during which shoppers turned to the internet to rid themselves of unwanted items they could not offload at charity shops. Vinted, which now has more than 37 million registered members globally across 13 countries, including 1.2 million in the UK, said it saw an increase of between 16% and 17% in listings in its European markets throughout lockdown. It predicts that the resale market will be bigger than fast fashion by 2029 as traditional charity shops sell more items and the for-profit resale market balloons. Research in the US, for resale site ThredUp, suggests that 70% of women were prepared to buy secondhand fashion in 2019 compared with 45% four years earlier. Salter believes pre-owned is unlikely to become more popular than buying new items soon and thinks it is “definitely becoming a more important part of how consumers purchase”. The pandemic has accelerated the already growing movement toward more conscious consumerism Vinted spokespersonĪsda’s move into vintage shows that secondhand “has the potential to go mainstream”, according to Emily Salter at retail analyst GlobalData. ![]() Selfridges now has an outlet for vintage fashion specialist Vestiaire Collective, and handbag label Mulberry which is now refurbishing and reselling its used products online. It suggests sourcing outfits from “charity shops, nearly-new boutiques, vintage emporiums and resale websites”. This year’s style guide for the race meeting says it is celebrating “the art of conscious shopping” and points out that looking good “doesn’t necessarily mean you have to buy something brand new”. Even Royal Ascot has picked up the trend. Celebrities from Kim Kardashian to Livia Firth are now prepared to wear vintage pieces on the red carpet. At fashion website Asos, vintage sales have risen 92%. Asda announced last week that it is testing out secondhand clothing in 50 supermarkets, and John Lewis and Ikea are launching schemes to sell used furniture and fashion. While fashion-conscious teens have been trading previously owned fashion on sites such as Depop and Vinted for several years, older groups are likely to be persuaded by secondhand bargains moving out of traditional charity shops and into mid-market mainstream store chains. A ‘preloved vintage’ secondhand clothing point in Asda, Leeds.
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